Maybe Rupert Murdoch isn't so crazy after all. Little more than two weeks after he essentially stated "Google? We don't need no stinkin' Google", reports have surfaced that Microsoft is talking with News Corp. and other newspaper publishers.
The proposition Microsoft is reportedly floating: "delist" from Google and give Bing exclusivity when it comes to indexing your content. In exchange, Microsoft would pay the publishers the cold hard cash they're so desperately seeking as print revenues continue their rapid erosion.
Now that Google and Bing have access to Twitter's firehose, the
speculation about over how Twitter data could eventually be used
as a search engine ranking factor has begun.
Since there's not a whole lot of text (and context) in 140 character tweets, it seems likely
that if Google and Bing want to use Twitter as some sort of ranking factor, they'll look to the links that are spread on Twitter
and who is spreading them.
Twitter's deals with Microsoft (Bing) and Google have the blogosphere and Twittersphere abuzz. 'Real-time search' has been a hot topic in 2009 and there has been much speculation on Twitter's strategy vis-à-vis the real-time search opportunity. It appears that we now know what that strategy is: sell firehose access to the Twitter stream to the search engines and let them do what they do best.
The Bing and Google deals could be significant. Depending on what Bing and Google decide to do with their Twitter firehose, internet users could potentially see SERPs that are heavily influenced by Twitter activity, which would mean that SEOs will have to deal with Twitter as a 'ranking factor'. Of course, nobody knows all of the details yet, which is why I thought it would be worthwhile to see what experts and observers are saying about the deals.
Yesterday Microsoft's Bing announced a partnership with Twitter and Facebook to make its "decision engine" more social. And not a day later, Google's Marissa Mayer was up at Web 2.0 announcing that Google would be launching similar services soon.
It appears Google is a little worried about Bing. And that's great news for Twitter.
For a company that has long relied on word of mouth to promote its products — Google has been going crazy with advertising lately. This summer the company launched an old school ad campaign, complete with billboard and print ads, to promote its cloud-based apps business. And now the company is announcing that its "Going Google" billboard campaign will be going global, with more print, online and outdoor ads promoting the Google suite of office products.
Tom Oliveri, director of enterprise marketing at Google, tells The New York Times this will be
“one of the most visible Google has done and the most significant
campaign for the enterprise side.” The company is also looking to hire two big marketing titles.
Is the this notoriously anti-marketing company changing its tune on advertising? Maybe. But not because of changes in the search business.
Advertising spend may not explode this holiday season, but some marketers will have reason to celebrate — namely those working in search.
Display has been getting a lot of attention lately, with brands like Google stepping up their presence in the area, but search is still looking like the reliable choice for the holiday season. And if someone in particular has reason to be excited this season, it's the people working at Bing.
Everyone loves a deal and that's especially true when times are tough. So it's no surprise that bargain hunting online has become an even more popular pastime for consumers. From coupon sites to cashback sites, consumers looking to spend money have plenty of ways to get more bang for the buck.
Helping them get that bang for the buck is something naturally suited to search engines. And Ask.com is joining the fray with a new service called Ask Deals.
There are two things that make a search engine successful: quantity of traffic and the quantity of advertisers competing for the top spots and pushing up CPC’s. Currently, there is a great deal of industry speculation, which claims that, if Microsoft and Yahoo’s deal goes ahead, it could create a true competitor to Google in the search and advertising market. But is this really the case?
Yes, their traffic will be added together, but will they see higher CPCs through attracting more advertisers?
Microsoft has surprised many with its latest attempt at cracking the search engine market. While its 'decision engine' Bing is no threat to Google, it's starting to look like Yahoo had better hope its deal to outsource its search business to Microsoft passes regulatory scrutiny.
According to Nielsen, total searches at Bing hit 1.1bn in the month of August, a 22% jump from July. That gave Microsoft a 10.7% market share amongst search engines for the month. With 1.7bn searches in August and a 16% market share, Yahoo is starting to become a visible target on Bing's horizon.
Microsoft Corp. is testing out a new way to search select topics by retreiving visual results instead of text. A list of about 50 popular categories now return image results.
From The AP:
"Bing's new visual search page lets people flip through pictures to track down where and when a popular movie is playing, read up on baseball players or shop for items like digital cameras."
At launch, the visual search option only works on a few topics, but it's a great move for brands. For starters, the new search option is designed with advertisers in mind.