Posts tagged with 'brainstorming'

The 25 factors behind brilliant brand / domain names

Last night I calculated that I have spent somewhere in the region of three days brainstorming a domain name for a new web venture. It shouldn’t be this difficult, but it feels like it is something approaching rocket science!

There are two major reasons for this. 

Firstly, there is a scarcity of ‘good’ domain names that are available. This typically reduces all of your obvious / immediate options, and leads you into a world of pain.

Secondly, and even more importantly, the domain name is also the brand name (or should be) and as such there are plenty of other considerations to factor in. 

So what I’ve done, partly to restore some sanity to the situation (I’m still undecided on my final choices) is to create a checklist of factors that should be taken into account.

Read more...

by Chris Lake 14 May 2009 15:41pm 24 comments