Posts tagged with 'brand strategy'

Social media beyond the buzz

I was asked the other day what I thought about Skittles' social media experiment and whether it would have lasting effects.

My response: I wasn't sure. The buzz seems to have died down. Certainly it's nowhere near the pitch that it was when we all first learned that Skittles.com had been turned into Twitter.

Read more...

by Patricio Robles 10 March 2009 12:30pm 2 comments