As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.
Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.
Feel free to comment on any of the posts, as our authors are always keen to extend the debate.
We've already produced some handy round-up posts on ecommerce, content marketing and social media: now here's the email flavour.
Here you'll find lots of best practice tips, email campaign reviews, reports and more, taken from the last 12 months of Econsultancy output. Do favourite it, won't you? And if there are any other resources or tools you like, feel free to add them to the comments below.
We get lots of request for examples of good B2B marketing, so here's a trio for you and all your family.
For this post, I've been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month.
Building a successful B2B business requires many things, from quality products and services to effective sales, marketing and distribution. But building a successful B2B business with staying power also typically requires something more: strong customer relationships.
Customer relationships are important for a variety of reasons. They can help ward off advances from competitors, for instance, and serve as the basis for something that can only be earned -- trust.
Pinterest is one of the hottest and fastest-growing social networks in the world, and therefore it's no surprise that a growing number of brands are making the image-centric service a part of their social media strategy.
But up until now, their activities on Pinterest have technically been in violation of the service's rules, which forbade commercial usage.
From downloadable whitepapers to video demos, content is one of the most popular ways B2B companies seek to generate leads online.
In many if not most cases, that content comes with a price: to access it, the interested party must fill out a registration form.
I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context.
This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace.
The digital divide and the lack of knowledge in the Middle East is a major barrier to investing in online marketing, according to Econsultancy research published in April this year.
In Econsultancy's State of Digital in MENA Report, some 20% of client-side companies and 42% of agencies said that a lack of understanding about online is preventing their organisation from investing more money in digital.
As further evidence, last year, Shaik Umar, Middle East Head for IDA Singapore, reported that the digital divide and lack of skilled talent are the main problems plaguing the Gulf's IT industry. Part of the reason for the lack of skills is the smaller population of the Gulf compared to other regions.
So, what can companies do to plug the gap and make the most of online marketing?
A/B testing is an incredibly useful tool for designers, developers,
managers and executives. Sadly, despite the benefits, it’s often
The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including
conversions and sales, as evidenced in the following five case studies.
Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.
That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.