Posts tagged with 'Chipotle'
Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.
With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.
The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’
Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody.
Specialty fast-food chains like Chipotle and Chick-fil-a are extremely
good at engaging consumers online. These smaller brands have become so
adept, they’re emerging as real competitors to mega-brands like
McDonald’s and Starbucks in terms of digital exposure.
Stats from media measurement firm General Sentiment show just how valuable that digital exposure actually is.