Posts tagged with 'chris ohara'
Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.
Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.
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by Stefan Tornquist
22 March 2012 15:17pm
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