Social media is big. Mobile is big. So it shouldn't come as any surprise that the number of consumers using their mobile phones to interact with popular social media hubs like Facebook, Twitter and LinkedIn is growing rapidly.
According to comScore, the number of mobile users in the United States ages 13 and up who accessed a social networking or blog website has grown a whopping 37% in the past year.
What's more: nearly 50% of these users are social networking on a daily basis using their mobile devices.
Online retail in the United States is what most of us would consider a 'mature market', but that doesn't mean that its days of double-digit growth are behind it.
According to comScore, online retail spending hit $37.5bn in the second quarter of 2011, up from just under $33bn in the second quarter of 2010. That marks a 14% year-over-year jump.
For many years, mobile has been the 'next big thing' for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms.
The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the U.S. running mobile campaigns has grown exponentially in the past two years.
There may be no free lunches in life, but don't tell that to consumers who love their free shipping.
Thanks in large part to consumers' desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? According to comScore, nearly half of online orders in Q1 2011 were delivered free of charge.
According to comScore, iOS mobile devices captured 25% of the market in
February 2011. That's up only slightly from November 2010, despite the
introduction of the iPhone on Verizon's network.
On the other hand, iOS' biggest
competitor (in the eyes of many), Google's Android, has grown 7% since
November 2010, and now commands 33% of the smart phone subscriber market
in the United States.
As venture capitalist Fred Wilson sees it, this is solid proof that everyone should be focusing on Android over iOS.
In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property.
Increasingly, however, it also requires something else: a great number of attorneys.
Optimization and targeting. Segmentation and analytics. There are
countless tools that let digital marketers track the effectiveness of
their campaigns, and even tweak them on the fly for a better ROI. And yet, when it comes to accepting new ad formats and
strategies, there are still cries for "better metrics" and "more
What of creativity? Don’t ads need to be engaging and beautiful
enough to attract a click (if that’s the metric you’re going for) in the
Hulu has finally shed light on how much money it's bringing in. At the
NewTeeVee Live event, CEO Jason Kilar said Hulu would close out 2010
with over $240 million in revenue. That’s double the $108 million it
made last year, and a nice benchmark for comparison to online video
platforms across the board.
It’s very strong growth, particularly when gauged against the overall
US online video ad market. eMarketer predicts advertisers
will spend roughly $1.5 billion on online video ads in 2010. Hulu’s $240
million equates to a roughly 16% share of that market. So how has the
company attracted so much demand?
Last week, I wrote about popular user-generated news site Reddit,
which, despite being owned by Conde Nast, finds itself having money
To solve them, at least temporarily, it asked for donations. And it got
plenty of them -- approximately 6,000. Calling the fundraising campaign a "triumph," a member
of Reddit's team also wrote, "It's given everyone involved with reddit
a good kick in the pants right when we needed it."
Could 2010 be the year of the Google phone? Google has taken a different approach from smartphone competitor Apple. Rather than cornering the market with one killer product launch per year, the search giant has proliferated multiple handsets with different feature sets and price ranges. And the strategy appears to be paying off.
According to comScore, Android phones grew 45% in marketshare from February to March this year. What's more, Android is the only major smartphone growing its share of the mobile market. Google may have Steve Jobs to thank for that.