Content marketing doesn't have to be ardous and expensive, agile content marketing makes the content marketing challenge look a whole less daunting.
Content marketing is how the modern buyer comes to know you; you may not know it but your customers are becoming increasingly savvy about your industry and your competitors.
This is mainly due to content marketing, your content isn't just the copy that appears on your website, it can be found in a variety of guises i.e., social, blogs or meta titles and descriptions within search results.
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.
It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign.
Every content product promotes itself through previews, and this is most evident in the movie industry.
This weekend Tolkien fans were joined by a legion of trekkies in IMAX cinemas, as record breaking numbers flocked to special screenings of The Hobbit that featured an exclusive preview of the new Star Trek film.
Nine minutes of footage from upcoming sci-fi blockbuster Star Trek: Into Darkness appeared before The Lord of the Rings prequel, using the opportunity to entice a targeted audience of fantasy film fanatics with a taste of the content of a film which won’t be released until May 2013.
The ebook is a content marketer's best friend. Not only does it allow you to become a publisher, where you can have your own editorial agenda, it gives you a platform to become a thought leader in your field.
It has the added benefit of generating in-bound leads on a large scale. For instance, Eloqua attributed a large percentage of its new business to the prospects that downloaded a series of its free ebooks.
Whilst writing and researching our first ebook I came across some excellent examples that I wanted to share with you.
In each ebook there are fantastic content marketing techniques in play: tips, resources, ideas, infographics, visuals, links, case studies, stats, how-to-guides. All easy to use and many inexpensive to implement. Check them out for yourself.
Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.
Due to the vast amount of content they produce it's possible that some of them may have escaped your attention, so here's a round up of most of our surveys and reports from 2012 including some of the juiciest stats.
The topics include conversion rate optimization, multichannel shopping, content marketing, digital outsourcing, user testing, email and search.
So, here are the stats...
By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality.
Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.
And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012.
Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are...
Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.
Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage.
The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.
It's been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.
However, just 38% of companies currently have a content marketing strategy in place, according to our Content Marketing Survey Report, produced in association with Outbrain,
This infographic presents some of the key stats from the survey, while the video shows our Research Director Linus Grergoriadis presenting the results.
You know what I hate more than anything? I hate the people who won't let me hate.
Here's why Polyanna Positiveness is a bad thing for content marketing.
According to a recent talk at Outbrain NY, one of the most powerful voices of online news discovery, Gabe Rivera, believes algorithms will never be able to curate as effectively as humans.
This is why your content marketing initiatives should never underestimate human action.