The iPhone accounted for 61% of smartphone visits to e-commerce sites in Q2 compared to 37% from Android devices, according to new data from Monetate.
This represents a massive shift since Q4 2011 when iPhones made up 52% of traffic versus 46% from Android.
The launch of the iPhone 4S in October may have had an impact, while new Android devices such as the Samsung Galaxy S3 appear to have had little impact on traffic numbers.
However there’s a different story when comparing tablet traffic. While the iPad still dominates the market the Kindle Fire and other Android devices have managed to take 10% of market share away from Apple in less than a year.
We've all seen the stats showing how tablet (mainly iPad) shoppers are spending more, converting at a rate similar to desktop, viewing more ads, and so on.
For various reasons, the correlation between tablet ownership and disposable income being the most obvious, tablet shoppers are very valuable customers for online retailers.
Despite this, there are very few examples of sites that have optimised for tablets, though a few brands have done so.
I've been looking at the tablet optimised versions of eBay, Blackberry and Staples (all US sites).
Mobile visits to e-commerce sites continue to grow, with mobile now accounting for 20.8% of visits to Screen Pages' clients' websites.
The e-commerce agency studied traffic to 13 websites, with more than 500,000 visits for the month of June.
The stats also show the value of tablet / iPad customers to premium and luxury online retailers.
Traffic to e-commerce sites from tablets (mainly iPads) has increased by 348% year on year, and is set to rise further, with sales of tablets predicted to reach 119m in 2012.
This infographic from Monetate looks at some of they key stats, and the importance of what it calls 'couch commerce'
8% of the UK population now owns a tablet, which equates to roughly 3m users, according to stats from YouGov.
The stats show Apple's dominance of this market with the iPad, but also that other tablets are beginning to catch up. The iPad's market share has slipped from 75% to 71% between Q1 and Q2 2012.
The importance of fast load times in an online retail environment has been proven time and time again. Online, a shopper’s time literally equates to money.
Now, the research from our recent mobile study shows that it’s a shopper’s time on tablets that should be the focus on your website optimisation initiatives.
In the UK, 82% of mobile purchases are made on the iPad.
Conversion Rate Experts was founded when a real-life rocket scientist teamed up with an internet marketing specialist. Its clients include firms like Apple, Google and Sony.
I've been asking CEO Ben Jesson and Chairman Dr Karl Blanks (the rocket scientist) about their approach to conversion rate optimsation, common conversion killers, and the most valuable tools for the job.
I also asked Ben and Karl how they would improve the Ling's Cars website...
The UK's shoppers are adopting mobile and tablets, yet the high street remains central to the research and purchase process.
87% of survey respondents using a store as part of the purchase journey in the past month, though high prices, crowds, and the time taken are seen as drawbacks.
The stats come from Shoppercentric's 'Shopping in a Multichannel World' survey, and the results show that customers are using a wide variety of channels.
Mary Portas may have managed to produce a retail review containing just three references to digital, but online and mobile is vital for the future of the high street.
For the last six years, we have carried out an Online Future Shopping Index survey straight after Christmas, to determine whether people plan to spend more or less the following year.
Each year we make a prediction based on the results and I’m happy to say that once again last year’s prediction was pretty much spot on!
We predicted 12% to 17% growth in online sales during Christmas 2011; the actual figure, reported by the IMRG in January was 16.5%.
Tablet visitors to e-commerce sites spend 20% more than desktop shoppers, and twice as much as those using smartphones, according to a new report.
Adobe's Digital Marketing Insights report takes its data from 16.5bn visits to more than 150 retailers last year, and shows that AOVs from tablets are higher than from other devices.
It also suggests that retailers should consider optimising the experience for tablet users.