Posts tagged with 'delivery rates'

20% of marketing emails missing inboxes: survey

Email deliverability is still an issue for companies, with an average of just 79.3% of permission-based commercial emails reaching inboxes in Canada and the US.

This statistic comes from a Return Path Deliverability benchmark report, and suggests that a significant proportion of marketing budgets are being wasted.

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by Graham Charlton 22 July 2009 10:22am 1 comment