Posts tagged with 'dot brand domains'

Afilias study suggests 44% of brands will apply for 'dot brand' domains

Almost half of the brands that responded to a survey by internet registry service Afilias said that they plan to apply for a 'dot brand' domain name.

This will see companies bid for ownership of an own-brand extension such as .pepsi, .apple or .dell.

The study shows high awareness of the new generic top-level domain (gTLD) programme from The Internet Corporation for Assigned Names and Numbers (ICANN) - which will choose which of the 500 applications get accepted.

But a lack of detailed knowledge around the application process means that companies may miss the opportunity to own their own name - something that may not arise for up to another decade.