entrepreneurs | Internet Marketing Blog

Why SMEs should boost their digital marketing strategy now (and how to get started)

In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players.

In this blog post, I'll explain how to get started...

by Kjetil Olsen 14 March 2013 15:48pm 3 comments

Could "the next big thing" be a Baby Boomer creation?

When you hear the word startup, chances are images of twenty-somethings hacking away at Macs in a loft office with an open floor plan spring to mind. And for good reason: head to sunny California, home to Silicon Valley and some of the today's prominent internet startups, and you're bound to find that a lot of startups do look something like this.

But that doesn't mean that one should jump to the conclusion that Gen-Y is the generation with the greatest entrepreneurial spirit. According to a new survey released today by Monster.com and Millennial Branding, members of Gen-X and the Baby Boomer generation actually consider themselves to be more entrepreneurial than their younger siblings and children.

by Patricio Robles 27 February 2013 15:41pm 0 comments

State of the freelance nation: stats

At the end of last year, David Cameron demonstrated his commitment to boost the British creative economy, announcing plans to invest £50m of funding towards the construction of the Open Institute at the heart of Silicon Roundabout In London.

This busy tech hub is used by many startups where freelancers are often integral to their strategy.

Online magazine Technorati claims the era of the freelancer will kick off in 2013 and last month we released quarterly online employment report that suggests the same.

by Kjetil Olsen 17 January 2013 10:18am 1 comment

PeopleBrowsr fights for its Twitter firehose

After Facebook, Twitter is arguably the highest-profile social network out there, and could conceivably follow in the footsteps of the world's largest social network with a public offering of its own in 2013.

Facebook and Twitter both face challenges. Facebook's most pressing challenge: how to monetize its billion-plus users. Twitter's most pressing challenge: how to transition from a communications platform provider to a media company.

by Patricio Robles 30 November 2012 14:01pm 5 comments

Is there any room left for the next big thing on the consumer internet?

Venture capitalists still 'like' the consumer internet, but when it comes to where they're putting their money, consumer internet startups are competing harder for funding dollars.

According to Dow Jones VentureSource, the amount invested in consumer internet companies declined 42% in the first three quarters of 2012. Part of the reason: venture firms have been forced to take stock of their investments as consumer internet darlings like Facebook, Groupon and Zynga have been battered by the public markets.

by Patricio Robles 26 November 2012 16:14pm 3 comments

Growth hacker: new marketing role, or new title?

Marketing, by any reasonable measurement, is a fast-evolving industry. Many of the most sought-after roles today, such as social media marketer, didn't even exist a decade ago.

What does the future hold for digital marketing? One thing is for sure: more change.

by Patricio Robles 05 September 2012 16:16pm 9 comments

10 ways to motivate employees

Motivating employees can be a touchy subject for many business owners and managers.

It's nice to believe that a 'good job' offering a decent salary and reasonable benefits package will do the trick, but in today's highly-competitive business environment, the truth is that it's more complicated than that.

by Patricio Robles 23 July 2012 15:33pm 6 comments

VC investment surged in Q2: report

The global economy may be facing strong headwinds, but in the second quarter of 2012, technology entrepreneurs in the United States probably didn't notice.

According to CB Insights, Q2 2012 was the biggest quarter for VC investment in the U.S. in more than a decade, and a record-breaking one too.

by Patricio Robles 16 July 2012 16:42pm 2 comments

Venture capital sucks, until you're offered $100m

If you visit Silicon Valley or New York today, evidence of the latest internet boom is evident wherever you go. The venture capital is flowing and startups are partying like it's 1999.

Is a bust right around the corner? Only time will tell, but for more than a few startups, all of the investor money is a distraction best avoided.

by Patricio Robles 10 July 2012 14:58pm 3 comments

Kickstarter coming to the UK later this year

While entrepreneurs in the United States wait for crowdfunding-based investing to become a reality, one of the most popular no-strings-attached US-based crowdfunding sites is delivering some good news for individuals in the UK who are looking for a few good benefactors.

Kickstarter, which to date has helped businesses, entrepreneurs and creatives raise some $275m across more than 63,000 projects, announced today on Twitter that it will be jumping the pond and making a UK debut this autumn.

by Patricio Robles 09 July 2012 20:56pm 3 comments