Payvment, Facebook's biggest e-commerce platform, has released its first 'F-commerce Facts' study.
A series of questions was sent to a selection of companies from the company's 100,000 sellers, spread across 12 countries.
72% of the 750 respondents have less than 500 fans, so this provides a snapshot of the way small businesses view their storefronts.
The research doesn't show how successful f-commerce has been for them per se, but does suggest strong adoption of Facebook ads to aid selling (39% have used this method) - with most of those surveyed planning to use them again (70%).
F-commerce is proving to be a tough nut to crack for many big high street retailers.
Major brands like Gap, J.C. Penney, Nordstrom and Banana Republic have shut down their Facebook stores in recent months after the predicted boom in socially driven sales failed to materialise.
Yet thousands of small and medium sized businesses are making a good living from f-commerce through integrated sales platforms such as Payvment.
Payvment currently powers 150,000 stores and adds 1,500 more each week, accounting for 80% of Facebook shopping
So what is the future for f-commerce and where do the opportunities lie?
We spoke to Payvment CEO Christian Taylor to find out why he thinks the big brands failed and how SMEs are getting it right.
Thanks to the sheer size of the audience alone, it's clear that f-commerce has potential for retailers, but some brands are now deciding that the returns aren't worth the effort.
So, does this mean f-commerce won't work for retailers or are they simply not trying hard enough?
I've been speaking to some retailers using Facebook, as well as looking for examples of f-commerce working for small businesses.
Each month, hundreds of millions of individuals around the world log on to Facebook and this year, the world's largest social network will likely register its billionth user account.
That, for obvious reasons, has made Facebook an attractive platform for businesses and marketers looking to reach consumers.
Platform-neutral e-commerce widget Ecwid has revealed that its users see an increase of 15% in revenue when implementing its Facebook application.
The company analysed 2,000 user accounts and found that in the month following the implementation of an Ecwid Facebook store, an additional 15% of sales was generated from the application.
Following the news last month that it would be launching a fragrance for women for the first time, Lynx has today announced that it will turn to Facebook in part to sell the limited edition product.
We’re not entirely convinced by Lynx’s efforts (especially as the brand says it will sell ‘100 cans exclusively through its Facebook page’ – an odd choice of volume and perceived exclusivity for such a low-cost item).
So instead we've put together a list of some of the best examples we can find.
Digital and multichannel retailers were able to lure consumers into spending record amounts online this year despite a difficult economic landscape.
But there's more good news for online retailers: according to a survey conducted by Baynote, consumers were pretty darn happy with their online holiday shopping experiences.
At the end of September, Magners announced that it is starting to sell limited edition cider directly via its Facebook page.
Asos was the first UK retailer to open a fully transactional Facebook store in January this year.
On the face of it, f-commerce seems to be taking off, so should brands be launching F-commerce stores?
Social commerce is a term that’s been around for a while now, and it isn’t going to go away anytime soon. But there still seems to be some confusion within the industry about what it is and what it means.
I’ve dug out a handful of presentations that cover the main facets within this specific, rapidly-evolving area of e-commerce.
As Facebook becomes an increasingly important commerce platform, brands
are starting to direct users straight to their pages on the site.
Unfortunately it can be difficult to get Facebook pages to appear in the
SERPs, even for larger household names.
I thought it would be useful to take a
quick look at a few Facebook Page optimisation techniques, and some of
the more common SEO problems on the site...