Posts tagged with 'fan engagement'
Tiffany & Co. achieved the highest engagement score on Facebook among the top 50 US retail brands in the first half of this year, according to a new report from Expion.
The research ranked the 50 retailers according to how engaging their Facebook posts were between January 1 and June 30, with engagement rated as the number of fan actions per post.
As mentioned, Tiffany & Co. proved to be the most successful brand by scoring a massive 28,741 interactions on each post. It achieved this by posting one high quality update per day.
On the flip side, although Walmart clocked up a higher total number of interactions it posted as many as six updates per day so achieved an average engagement score of 11,461.
More than two-thirds (70.1%) of Facebook brand pages are updated less than once a month, according to a new study from Recommend.ly.
This is despite the fact that best practice suggests that brands need to post frequent updates in order to maintain engagement with their fans.
In recent months Facebook has released a host of features such as the Timeline view, Offers, post scheduling and targeting, a redesigned ad network and Facebook Exchange to make its pages more attractive to businesses.
But the study of 5.7m Facebook Pages suggests that most businesses are still struggling to drive any real consumer engagement through the social network.