Posts tagged with 'free returns'
Free delivery and returns are a major selling point for online retailers as it negates the problems that are inherent with buying something before you’ve tried it on.
As such if e-tailers offer this service they should make sure it’s prominently displayed on their site so that customers don’t have to double-check, which may cause them to hesitate and rethink their purchase.
But occasionally sites are coy about the fact that they offer free delivery, missing out on a valuable conversion tool.
A study published last year showed that delivery and returns achieve the lowest satisfaction scores when compared to other aspects of the ecommerce experience.
Similarly, when asked what aspect of online shopping retailers wanted to improve, 58% chose free or discounted shipping.
60% of UK consumers will not even consider making a fashion purchase online unless they can return unwanted items without being charged.
A survey conducted by Redshift Research for virtual fitting room supplier Fits.me found that consumers are sensitive to potential returns costs when buying clothes online.
There are already strong arguments for offering free returns, but in the run up to Christmas this is even more important when people are buying gifts for each other.