Google | Internet Marketing Blog

Is Google sacrificing quality in return for greater diversity?

'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.

In this post, Lee Allen, Technical Planning Director and Matthew Barnes, SEO Executive at Stickyeyes, provide an in-depth analysis into this under the radar update...

by Jonny Artis 18 June 2013 11:41am 7 comments

Three tips from Google to win on mobile: #IMW13

According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.

Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.

by Ryan Sommer 17 June 2013 13:41pm 0 comments

Seven quick tips for success with localised SEO

Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick.

For any brand, having an all-encompassing long term SEO strategy, targeting high volume key phrases, is essential to maintaining a continual revenue stream.

However, a vital area that can produce shorter term success but is often overlooked is the opportunity for localised SEO.

by Chris Bishop 14 June 2013 10:09am 12 comments

Why you need to Schema now, not later

Last week I came across a great thought-provoking article by Carrie Hill on Search Engine Land outlining a few underutilised ways of implementing schema.

Much of the article was technical common sense until I read the words: Schema Now, Not Later.

Anyone that has read my previous posts on Econsultancy (especially those on the Knowledge Graph) will know of my love of all things structured, which is why it was such a joy to hear others lauding the virtues of schema.org mark-up.

by Andrew Isidoro 13 June 2013 09:55am 5 comments

Google: avoid 'download app' pop-ups or lose mobile search rankings

Google's Webmaster Central blog today announced changes in the way it ranks smartphone search results, with a focus on eliminating flaws which affect the user experience.

One of the usability issues highlghted is those pesky interstitials which prompt visitors to download mobile apps, while other issues include faulty redirects and unplayable videos.

This seems to be a positive move from Google, and one which should help to eliminate the usability problems which detract from mobile browsing.

Here are some of the issues to avoid...

by Graham Charlton 12 June 2013 11:00am 7 comments

Penguin 2.0: who were the winners and losers?

A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK.

There’s been no shortage of hype in the run-up to Penguin 2.0, with everybody’s favourite Google spokesperson and distinguished engineer Matt Cutts describing the forthcoming update as ‘a big one’ back in March.

But, so far at least, has it lived up to its billing as Google’s most advanced piece of spam-fighting technology to date?

by Jonny Artis 11 June 2013 13:12pm 12 comments

How Google knows what we’re thinking: enhanced campaigns and session-based search

The way we search for things is changing. We don’t use keywords on their own anymore; we ask questions of Google in a more conversational way.

Google is getting better at understanding the context of what we’re looking for, and developments like Knowledge Graph and enhanced campaigns are a direct result of that contextual understanding.

As a result, what advertisers do in AdWords is changing too.

by Alistair Dent 10 June 2013 11:45am 0 comments

Eight inspiring themes from the Future of Digital Marketing

I can promise you only inspiring case studies, titbits and mantras in this post.

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.

by Ben Davis 10 June 2013 10:08am 4 comments

Penguin 2.0: How to become an online authority

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts:

We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher.

So the question that marketers need to ask themselves is ‘How do you create an Authority brand online?’ It’s time online marketers replaced this question over their traditional ‘how do I get to the top of Google?’

Create an authority website, full of interesting content that your target customers want to read and share and you will be rewarded by Google. But not just by Google, but by your customers too.

by Dale Lovell 05 June 2013 10:24am 13 comments