One of the key trends identified in our just-published
2006 Affiliate Marketing Buyer's Guide
is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.
Google Inc boss Eric Schmidt says that politicians have yet to understand the true impact of the internet on voters' behaviour.
He believes that the internet will have the power to affect the outcome of elections, as voters increasingly use the resources offered by the online world to challenge statements made by their political leaders.
Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.
The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.
has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.
The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.
Google boss Eric Schmidt gave the Tories a glimpse of the internet's future today, including a suggestion for the party restructure itself to become more creative.
Eric T. Peterson is a veteran of web analytics and author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.
He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.
Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.
The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.
A study by
, focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.
Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.
Research firm eMarketer has forecast that growth in US online ad spending will slow slightly this year as due to weaker consumer spending and as the market matures.
A report by the firm predicted internet ad revenues would rise 26.8% to $15.9bn this year – a move that may calm some fears in the industry after Yahoo!’s warning sent shares tumbling last week.