Posts tagged with 'inbox'
A couple of weeks ago, I wrote a blog on how the new Microsoft WSRD data was impacting email marketing. For webmail accounts managed by Microsoft, WSRD data is increasing effecting whether your email goes to junk, or into the inbox.
These accounts relate to quite a high percentage of some retailers' email lists (50%+) so how Microsoft treats your mail can have a large impact on the revenue you make from email.
In order to ensure your emails stay in the inbox, this post takes you through developing the customer relationship and increasing user engagement through producing a welcome/nursery programme.
Nothing stands still in the world of email marketing. The only constant is change, and some of the new stuff to rear its head is certainly going to be changing how things happen in future.
That said, some of this “new” stuff isn’t really new at all and has actually been around for a while now, just keeping a low profile.
One such development is Windows Live Sender Reputation Data.
The system that enables recipients to vote for whether certain emails are junk or not has been around for years so why is it so important now, and for those email marketers that have never heard of it, why should they bother about it at all?
Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and consumers because email marketers are not following best practice.
Return Path’s Email Deliverability Benchmark Report found one in eight emails requested by consumers from companies goes missing completely – not delivered to subscribers’ spam folders or inboxes, but blocked by ISPs before reaching their subscribers – compared to one in nine in December 2009.