Posts tagged with 'Jonathan Salem Baskin'

Integrated Marketing Week 2013: Jonathan Salem Baskin on "Search is not broken"

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York.

Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially opaque as the worst output of the bad old days of mass media") in this 2010 post.

Read on to find out Jonathan's current thoughts around the state of search, "big data" and more.

Social media: nothing new under the sun?

Social media is changing marketing. Or so we're told. But are marketers really just fooling themselves?

In an insightful AdAge piece, strategist Jonathan Salem Baskin argues that when it comes to marketing and social media, there's nothing new under the sun.