Posts tagged with 'junke nismo'

How Nissan used a mobile game to launch the new Juke Nismo

The automotive industry has produced some excellent digital marketing campaigns in the past few years, including Volkswagen's augmented reality billboards and Audi’s Le Mans app.

So when Nissan needed to build excitement prior to the European launch of the new Juke Nismo, it was no surprise that it decided to go down the digital route.

Nissan partnered with mobile driving game ‘Asphalt 7: Heat’ to allow users to take the new model for a virtual test drive, as well as giving them access to a special Nissan Race Track.

To find out why Nissan chose to target mobile gamers and whether the launch was a success, I spoke to marketing communications manager Gareth Dunsmore...