When you think of social media marketing, the words and phrases 'personalized', 'one-to-one', 'integrated' and 'user-generated' probably come to mind. But will it still be that way in a few years' time?
Not if a startup called Adaptly has its way.
LinkedIn may not be the same kind of social network, but leading up to its IPO, it's trying to take a few pages from Facebook's playbook.
Recently, it launched new features around its share button, similar in nature to the Like button. And yesterday, it announced a new LinkedIn Platform, complete with Plugins that resemble Facebook's Social Plugins.
It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then?
Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.
Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.
One Sunday earlier this year I made the mistake of deciding that a shopping spree on Oxford Street would be a good idea. My first Larry David moment occurred within about two minutes of entering the first shop.
After an unproductive and highly frustrating couple of hours I bailed out and let rip on Twitter. One tweet included the dreaded f-word.
About 20 minutes after that I received a message via LinkedIn, from somebody who – rightly – pointed out the language I’d chosen to use was inappropriate...
Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.
One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.
We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...
LinkedIn Company Page's were featured at a New York media event this morning. It was not what anyone would consider a significant launch, but it was a long overdue indication that LinkedIn is moving the right direction.
Following on from my previous post, it’s time to throw myself to the
wolves and tell you exactly what it is I’m doing all day. Hopefully by
outlining my regular daily routine you’ll begin to see how various
platforms can be used by your social media staff to enhance your
customer’s experience and generate revenue.
Where relevant I’ll try to
post exact figures and ROI, and detail some of the new ideas that have
come from our social outreach recently...
Recently LinkedIn has undergone some dramatic changes that have
transformed it from a business contacts site into a viable networking
and promotion tool.
The site now gives you direct access not only to your
customer base, but also to fellow professionals, meaning LinkedIn has
forum capabilities sorely lacking from sites like Facebook.
profiles are directly aimed at the business market, they are likely to
be open and honest, giving you great information on your allies (and
occasionally rivals) in a complicated marketplace.
If you’re setting up a business empire then you need to be in touch with
the movers and shakers out there and LinkedIn is a great way to do it. Despite this, a huge number of new users still primarily use it as a job search and employment site.