Posts tagged with 'login failure'
Online shoppers are a fickle bunch, ready to abandon a purchase and shop elsewhere the moment they are asked to fill in a form or pay for delivery.
So the general rule of thumb is to strip out any unnecessary barriers and make the checkout process as simple as possible.
Our new Ecommerce Best Practice Compendium is packed with tips on how to limit basket abandonment, including the use of a guest checkout.
In a recent Econsultancy survey 25% of respondents said they would abandon a purchase is they were forced to register before buying.