I'd be interested to hear what free tools and services people use to gauge levels of traffic and the nature of the audience to any website?
Obviously this information is useful for competitive intelligence, media planning and buying, search optimisiation, online PR, affiliate marketing etc.
I’m delighted to have been asked to be a panelist at Social
Media Influence tomorrow.
I’ve attended every year since its first carnation 4 years ago as
Blogging4business. Inspiring speakers such as Antony Mayfield, Suw
Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their
visions of how business should embrace a brave new social media world.
When Wenda Harris Millard talks, the industry listens. As well it should. One of the smartest, and most formidable executives in interactive advertising, Wenda is co-CEO of Martha Stewart Living Omnimedia, following top executive positions at Yahoo, Ziff Davis Media and DoubleClick (to name but a few). Credentials don't get more impressive than her résumé in interactive advertising.
At her keynote at the IAB's annual summit in Orlando this weekend, Wenda called for a new era in online advertising; one in which measurement, metrics, analysis -- in short, the science bit of the advertising equation, take a back seat the art part: big ideas, killer creative and "the sizzle, not the steak."
Her plea is very much in line for her exhortation last year at the same event, when she called on marketers "not to trade our assets like pork bellies."