Posts tagged with 'media neutrality'

The seasonal slant of preferred partner networks?

As I’m sure everyone reading this will know, the Christmas sales period represents not only one of the busiest periods of the year for online advertising but also one of the last pushes before budgets are reviewed for the new year.

The last two years have put more pressure on ad budgets than most working in the industry are likely to remember and, without exception, everyone’s being more careful about their marketing spend. However, is there a danger that thriftiness in buying ad space could be limiting the scope of brands’ campaigns?

In short, do preferred partner, commercial agreements between ad agencies and publishers threaten media neutrality?