Posts tagged with 'millward brown'

Can etailers steal holiday marketshare from brick and mortar stores?

While comScore predicts holiday shoppers will spend more than $32 billion online this year, that's just a fraction of the $852 billion Deloitte expects in overall holiday spending. So what's keeping more of that money from being spent online?

Stats from Millward Brown reveal factors keeping shoppers tied to the retail store experience. They also shed light on three ways etailers can make the online shopping experience more attractive.