Posts tagged with 'Murketing'

Rob Walker's Significant Objects demonstrate the importance of storytelling in marketing

Rob Walker is best known for his writing for The New York Times magazine and his book Buying In, which explores the relationship between consumers and objects.

As an offshoot of that, he has also been working on a project called Significant Objects, which resells inexpensive thrift store finds on eBay at a steep markup. What's the trick? Stories that connect consumers to what they may otherwise classify as random tchotchkes.