Posts tagged with 'mutichannel'

How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Kevin Gibbons of SEOptimise is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.

Kevin, a regular (and also the most prolific) guest blogger on Econsultancy talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together.