Posts tagged with 'Newspaper Licensing Agency'
Newspapers are in trouble. Few dispute that. The question on the minds of industry participants and observers is simply: "How do we save them?"
In an effort to desperately find a new source of revenue for its members, the Newspaper Licensing Agency (NLA) is making a bone-headed move: charging PR agencies for links to newspaper websites that they send to clients.
It is nothing short of preposterous.
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by Patricio Robles
15 July 2009 16:54pm
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