Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search.
Content is everywhere. And with content comes the opportunity for new, exciting, content based advertising models.
Enter native advertising. Find out what all content marketers need to know.
I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.
There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as a fundamental future facing model for all media buying.
While I agree that programmatic is best viewed as opportunity trading and currently somewhat disconnected from the planning and brand strategy teams, I was struck by the lack of discussion about the role of attribution technology in aligning the true value of programmatic media with an agreed end conversion point.
This was the question framing the first talks at #Wired13 on Friday. There’s no question of the change the internet can affect for the developing world, but what hurdles are there before more wide scale adoption?
Speakers from three massively innovative companies, two producing hardware and one an operating system, gave their views on the democratization of technology, and indeed knowledge itself.
I’ll give a brief overview of each talk, to explain three different aspects to the challenge of putting the next 1bn online.
Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.
Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.
We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.
The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.
Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.
These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.
This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.
Take a look and which your brand could be using.
Tate has always looked forward in setting its digital strategy and publishing it clearly.
Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn’t put it any plainer, ‘Digital as a Dimension of Everything’.
This is a bold claim, and is perhaps more literal a statement than one would think at first glance.
In this post, I share the salient points, for anyone setting their own digital strategy.
This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.
Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.
What makes a campaign stand out?
We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…
In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players.
In this blog post, I'll explain how to get started...
At the end of last year, David Cameron demonstrated his commitment to boost the British creative economy, announcing plans to invest £50m of funding towards the construction of the Open Institute at the heart of Silicon Roundabout In London.
This busy tech hub is used by many startups where freelancers are often integral to their strategy.
Online magazine Technorati claims the era of the freelancer will kick off in 2013 and last month we released quarterly online employment report that suggests the same.