Posts tagged with 'Pad'

Newspapers report that advertisers are flocking to their iPad inventory. But those ad dollars could be fleeting.

How do you market ad inventory for a product with no proven ROI? Attach Steve Jobs' name to it. Apparently, advertising for Apple's iPad is selling very strongly, despite the complete lack of data on who is purchasing Apple's new gadget.

Traditional publishers are putting high hopes on the iPad launch next week. And now advertisers are helping to make their dreams a reality. At least at the starting gate.