Posts tagged with 'paid versus organic'

Does paid search deliver more conversions than organic search?

According to a study conducted by search marketing firm Engine Ready, visitors coming to an online retailer's website from a paid search ad are 50% more likely to make a purchase than visitors coming from an organic search result.

The study, which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search. The study also found that paid search visitors purchased, on average, more than their organic counterparts.