It’s looking as if global media agency PHD Worldwide should have taken more notice of the old TV adage: “Never work with animals or children”.
Earlier this month the firm released a video that literally made the hairs on the back of my neck stand up. Called “We Are The Future”, it starts with a statement, delivered by a teenager: “If you work in marketing then you’d better start upping your game, because you haven’t seen anything like us yet.”
It subsequently features lots of other teens who earnestly play a game of buzzword bingo by spouting phrases like “social graph” and “social APIs” at the beleaguered viewer, thereby making it immediately non-believable (even if, at its core, the video seems reasonably accurate about where things are heading).
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by Chris Lake
22 February 2011 15:31pm
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