Posts tagged with 'physical products'

Shoe companies look for a slam dunk with digital experiences

As the internet's role in daily life, more and more companies that make physical products are trying to find ways to develop online components that make those physical products more attractive to consumers.

A great example of this has been seen in the toy industry, where a growing number of products include internet add-ons. Webkinz stuffed animals, for instance, come with an access code granting access to an online virtual world.