Though Pinterest is no longer the hot new thing that it was for much of 2012, it still has too much potential to be ignored.
Social marketers tend to default to Facebook and Twitter for obvious reasons, but the stats around engagement and referral traffic on Pinterest are compelling to say the least.
We’ve already looked at six brands making good use of Pinterest and blogged nine awesome Pinterest infographics, and now here is a round up of some of the most interesting case studies we’ve seen along with a roundup of useful traffic and user stats.
Most of the case studies suggest that Pinterest is the most effective social network for driving traffic and sales to e-commerce sites, though we did find one dissenting voice...
As readership and ad revenues continue to decline, national newspapers are searching for new ways to attract visits to their sites and monetise content.
Social media has proved to be a great source of traffic, with The Guardian predicting earlier this year that Facebook would soon drive more visits to its site than search.
Furthermore, many publishers use social blogging platform Tumblr to extend their audience by sharing their most interesting short-form content.
So it’s not surprising to find out that many of the UK’s top newspapers have also established Pinterest accounts.
Pinterest is one of Silicon Valley's hottest startups, and while companies like Facebook struggle to prove that they can monetize social media, many see reason to believe that the image-based social network is poised to deliver on the promise of social commerce.
That social commerce potential seems to have caught the attention of eBay, which yesterday announced "the new eBay."
Retailer infatuation with Pinterest is not a new phenomenon. Of the many companies embracing the hot image-based social network, retailers, for obvious reasons, quickly saw the potential to promote their wares.
Just how much are retailers investing in Pinterest? According to a new study by Responsys, major retailers have been making Pinterest a focal point of their email marketing campaigns this year.
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
What generally occurs is a fragmentation of attention and resources away from what suits the company best – and whatever ‘strategy’ was in place consequently falls flat because it lacks focus.
This post is a five step guide to approaching a multi-platform social media strategy. Hopefully you'll be even more resistant to tech press hype and clearer on how to integrate your social media platforms by the end of it.
To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.
While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.
While men in the U.K. may have a special place in their hearts for Pinterest, the third most popular social network in the United States is widely considered to be a hangout for women.
Brands seem to be on board with this notion. The US Army, for instance, turned to Pinterest when it wanted to reach a female audience online.
Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.
In the past, we've looked into how Pinterest can be used for link building and blogger outreach, as well as some of the big players getting involved with the new niche social network.
But can Pinterest still even be considered niche?
Social fashion pioneers, such as ASOS and Topshop, understand that social media isn’t all about ‘Likes’ or follower stats.
There has to be a reason beyond ‘engagement’ for a fashion brand to use a social channel: it has to contribute to customer loyalty, customer service, or sales.
We’ve been looking at what some of the most social fashion brands are doing on social media, and whether they’re going beyond the number of ‘likes’ to creating engagement that has a real impact on business.
We repeatably hear about the death of email but yet it's traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels with receive a boost.
Experian recently released a new infographic to highlight the best ways to use various social channels in your email and which ones get the most traction.