To begin I'm going to repeat a headline I read last week: 'Facebook is more popular for native advertising than Twitter'.
This headline derives from Hexagram’s latest report on native advertising. The report elaborates: Facebook is the third most-popular channel for native advertising, with Twitter still lagging far behind.
However… if you’re anything like me, you might not know what native advertising actually is, and all of the above information may just merge into the background of data white noise.
As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
So if you're tired of being the person nodding and smiling at the back of the room, feeling increasingly powerless in the face of overwhelming jargon, come with me and we'll embark on a voyage of discovery together.
Don't worry, you don't have to talk to me or look me in the eye, you just have to sit there.
Twitter and Pinterest have experienced the biggest rises in revenue per visitor (RPV) over the last 12 months, though Facebook continues to dominate the share of social referral traffic to ecommerce sites.
These findings are from Adobe's first annual Social Media Intelligence report, which looks at social media trends based on data across retail, media, entertainment, and travel websites.
Here are a few highlights from the report...
Pinterest users follow an average of 9.3 retailers, while Pinterest shoppers in the USA are also spending on average between $140-$180 per order, compared to the $60-$80 Facebook and Twitter shoppers are spending.
The business case for investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network, and there are claims that Pinterest, in many cases, drives more sales than Facebook.
So what can your business do to engage with this rich seam of potential customers?
As of September 2013, three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
There are also many instances where Pinterest has driven more sales than Facebook, which currently sits atop the social media mountain, so it’s clear to that Pinterest is an integral social media channel for retail brands.
It’s very easy for a brand to simply set up a few boards, pin some pretty pictures of their own products, achieve a few hundred thousand followers, dust their hands and walk away.
So which brands are doing something more than that and creating a deeper engagement via Pinterest?
While picking the brands to feature in our weekly social roundups I frequently focus on major global retailers or FMCGs such as Macy's, Coca-Cola or ASOS.
As far as I can recall, the only restaurant chain I’ve looked at so far has been McDonald’s so I thought it would be interesting to highlight one of its competitors.
Newcastle-based bakery chain Greggs obviously isn’t in quite the same league as Ronald and his crew, but it’s still an interesting case study in how a fast food chain can promote itself using Facebook, Twitter, Pinterest and Google+.
It's that time of the week again when we take a closer look at a major brand's social strategy and on this occasion I've chosen to examine Coach.
The luxury brand has a global presence so one would assume that it has a fairly large following on social platforms.
To find out, read on for more information how Coach uses Facebook, Twitter, Pinterest and Google+. This follows on from similar posts looking at Macy's, Red Bull, ASOS and Nike.
And for more information on the brand read our review of Coach's ecommerce platform, which it launched way back in 1999...
For the latest post looking at how major brands use social networks I’ve decided to nominate Whole Foods Market.
For those who aren’t aware of the brand, Whole Foods is an increasingly popular natural and organic food store with nearly 300 locations in North America and the UK.
Social media has been an essential part of the brand’s success, so it’s a great case study for other brands to try and learn from.
This post follows on from similar articles focusing on major brands including Walmart, Macy’s, Kroger, Starbucks and Nike...
Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.
Since first embracing social back in 2010 Macy’s has made the channel central to its marketing efforts and has come up with some incredibly innovative campaigns in the past few years.
So, here’s a look at how Macy’s uses Facebook, Twitter, Pinterest and Google+. This article follows on from similar posts looking at Kroger, McDonald’s, Coca-Cola and Walmart.
And to find out more about the creative process behind social marketing, come to Econsultancy's Punch event where 'Marketing meets Creative in the age of data and insight'.
Curated by Creative Review, this event showcases the best of insight-driven creative. This event forms part of our week-long Festival of Marketing extravaganza.
Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and Instagram.
Social is now central to the brand’s marketing efforts and as a result it has come up with some incredibly innovative campaigns in the past few years.
We’ve already taken a look at how Macy’s stacks up against the competition in a post comparing how the top US retailers use social, and to follow on from that post here’s a roundup of seven of Macy’s most interesting social campaigns.
And for more information on how social can form part of a successful multichannel strategy, come to Econsultancy's JUMP event on October 9 which forms part of our new week-long Festival of Marketing.
In the latest instalment of our series of posts looking at how major brands use social media I’ve decided to turn the spotlight on Kroger.
The Kroger Company is the second largest retailer in the US behind Walmart, though it owns a number of subsidiary chains as well as its Kroger-branded stores.
But as we shall see, its huge profit margins don’t necessarily translate into success in social.
To compare Kroger’s social strategy to other major international brands, check out our posts looking at Walmart, Tesco, Starbucks, Tiffany & Co. and Nike...