Posts tagged with 'proximity marketing'

Q&A: Troy Norcross on Bluetooth marketing

Troy Norcross currently works as Senior Relationship Manager at Nokia, as well as running a blog which focuses on responsible marketing practices.

He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...

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by Graham Charlton 11 June 2009 12:54pm 5 comments