Posts tagged with 'Quarterly Briefing'

Social is now integral to business strategy: report

Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and Adobe.

66% of digital marketers surveyed working for companies with an annual turnover of more than £100m agreed that ‘social media is integral to business strategy’, while 67% said that social media activity was ‘integral to their marketing mix’.

Our Quarterly Digital Intelligence Briefing: Managing and Measuring Social looks at social media uses, challenges and needs from companies today. It is based on a survey of 650 marketing professionals.

Here are a few highlights from the report...