Posts tagged with 'Quattro Wireless'

Apple to developers: iPhone GPS is only for "beneficial information"

When it comes to marketing, 'location, location, location' has always been important. But thanks to the rapid growth and maturity of mobile technologies, 'location, location, location' is taking on new meaning.

Location-based advertising is potentially the holy grail of mobile marketing. And it appears that Apple, which occupies an important position in the mobile market with the iPhone, apparently wants to keep location-based advertising opportunities to itself.