Posts tagged with 'regionalisation'

How to view regional search traffic in Google Analytics

As a web analyst, I have been playing around with Google Analytics for many years now and have increasingly enjoyed watching and waiting for new features that a)add better ability to gain insight about a web business and b) make my life easier!

Features such as custom variables and event tracking have been an absolute gift in terms of being able to understand who visits my clients’ websites, which features are interacted with and what value this delivers my clients.

Frustratingly of course, there are areas where things could just be a little bit better and that’s where (in all honesty) we get to have some fun by re-working the way Google Analytics delivers data by creating hacks and being creative with filters.