Posts tagged with 'Research'
European consumers are now spending more time online than reading newspapers and magazines, according to a new study.
US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.
Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.
More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.
The research, by comScore Media Metrix, shows the site’s teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.
Social networking site Bebo could be set to take over from eBay as the UK’s most searched for site, according to a study by
The analyst group says the number of UK web searches for 'Bebo' has tripled in the past six months and risen by 17.6% in the past quarter alone.
Nielsen//NetRatings has released a
that shows the latest internet trends and technologies are still a mystery to many UK consumers.
The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.
The Interactive Advertising Bureau (IAB) has predicted that UK online ad spend will overtake national newspaper advertising by the end of 2006, after reporting that the web’s share of the ad market reached double figures in H1.
Only 3% of SMEs are planning to start a corporate blog, according to a
by hosting provider Fasthosts.
The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.
A study by
, focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
A "cacaphony of complaints" from web publishers has prompted the Interactive Advertising Bureau (IAB) to put pressure on the industry's two major metrics firms to improve their methodologies and transparency, reports
The magazine says several top publishers have expressed doubts over the unique user and traffic data being provided by Nielsen//NetRatings and comScore Media Metrix, both of which are preparing to be audited.
Research firm eMarketer has forecast that growth in US online ad spending will slow slightly this year as due to weaker consumer spending and as the market matures.
A report by the firm predicted internet ad revenues would rise 26.8% to $15.9bn this year – a move that may calm some fears in the industry after Yahoo!’s warning sent shares tumbling last week.