Research | Internet Marketing Blog

Companies struggle to use social for marketing and customer service: report

With countless consumers around the world using social media, it's no surprise that companies have flocked to services like Facebook and Twitter.

In many cases, companies are using these services to market to consumers, but in the past couple of years, a growing number of them have started using social as a customer service channel too.

by Patricio Robles 20 February 2013 14:47pm 5 comments

Australia leads the way in tablet and smartphone ad share

Australia is leading the way globally when it comes to share of ad clicks from tablets and smartphones, according to recent research from Marin Software.

The Mobile Search Advertising Around The Globe report found that Australia has the highest penetration of click share from tablet devices (9.3%) and the third highest penetration of click share from smartphones (11.7%).

Similarly, Australian marketers spend the highest percentage of their budget (8%) per device on tablet advertising than any other market, and have the second highest allocation of budget put towards smartphones (8.8%).

by Claire Brinkley 19 February 2013 22:00pm 1 comment

Australian marketers, why are you benchmarking yourselves?

Marketers, you are not normal.

You may think you know what the average consumer wants, but the reality is that you do not have normal internet habits, you do not shop like the average consumer does and you do not have average social media knowledge. You cannot be a focus group.

This is the message that ExactTarget is attempting to get out in their new report, Marketers From Mars, which compares marketers' use of email, social media and other channels against that of consumers - and is something Econsultancy has raised before as being an issue within the industry.

by Claire Brinkley 18 February 2013 22:00pm 0 comments

Research: Where will Australian marketing dollars be spent during 2013?

The recent State of Digital in Australia 2013 report, produced by Econsultancy and Marketing Magazine, has revealed some interesting stats around the use of offline and online marketing channels and highlights which online channels marketers are planning to spend the big dollars on this year.

Notably, the report also shows how companies are planning to dedicate more of their budget and time towards digital.

by Claire Brinkley 10 February 2013 22:00pm 0 comments

The shift from the PC to mobile and tablet is real: study

For countless companies active online, the ever-increasing importance of mobile is no surprise. It's seen every day in the growing amount of traffic their websites receive from users on mobile and tablet devices.

The big question: what activities previously performed on the PC are being shifted to these devices?

by Patricio Robles 08 February 2013 16:02pm 4 comments

Research: 25% of Australian marketers say digital knowledge is poor

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills and knowledge gap is still very present in Australia, with a quarter of respondents saying knowledge of digital within their organisations is “poor” to “very poor”.

Produced in association with Marketing Magazine, the report highlighted the existing barriers and issues facing Australian marketers today.

In particular, it brought to light the problem marketers are having developing the necessary skills needed to maintain an all-round knowledge of each digital offering, due to the fast-paced nature of the industry.

by Claire Brinkley 06 February 2013 22:15pm 2 comments

Research: Understanding connected Australian consumers

Australians already spend a large percentage of their time online, interacting on social media and spending on online shopping, but these figures are set to grow even further in the next few years, highlighting yet again the importance of having a working mobile website.

A new report by IBISWorld looks at how the average Australian spends their leisure time, attempting to predict how this will change by 2025, and everything points to the internet becoming even more entrenched in our everyday lives.

Not only will we be using the internet more, but we will be using it constantly on the go - at the gym, on the train, from our beds and even, at our kids soccer games.

by Claire Brinkley 05 February 2013 22:15pm 1 comment

Research: Digital marketing is quickly coming of age in Australia

Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace.

Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability.

by Jake Hird 05 February 2013 01:06am 1 comment

Consumers increase time spent in retailer mobile apps by 525%: report

In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can't expect consumers to install and use yours.

For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don't have a mobile-friendly website, you might be missing out on the mobile opportunity.

by Patricio Robles 29 January 2013 14:56pm 3 comments

Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind

Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still thriving.

Both Woolworths and Wesfarmers made it on to Deloitte’s Top-250 retailers list, which was released in their 16th annual Global Powers of Retailing report. Ranked 17 and 18 respectively, they were the only Australian companies to have the required $3.5bn turnover needed to make the cut.

by Claire Brinkley 16 January 2013 22:15pm 0 comments