Posts tagged with 'responsive web design'
The consumer shift towards mobile devices means that businesses should have a strategy in place to optimise their email marketing for smaller screens.
It’s not uncommon for businesses to find that up to 50% of their email messages are opened on mobile devices, however a recent Econsultancy report found that a large number of companies do not have a mobile email strategy in place, with 32% reporting this as ‘non-existent’ and 39% saying their strategy was ‘basic’.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone.
This means that the user experience is optimised regardless of where the recipient decides to open the email.
Responsive design is personally one of my favourite ecommerce trends and having previously rounded up 10 examples of retailers that have embraced the technology I thought it about time to highlight a few more.
One of the most interesting aspects of these posts is the unique approaches taken to responsive design by different businesses.
This list includes hotels, hobby crafts, suit retailers and mobile network providers, each with very different aims and solutions. I've also included QR codes so you can quickly navigate to the sites on your mobile if you so desire.
Personally I think a clean, simple design works best as it means the site scales effectively across different screen sizes without looking cluttered. I’ve said it before, but Skinny Ties is my favourite example.
And for more information on this topic, check out our blog posts looking at five brands that have reaped rewards after adopting responsive design and a more in-depth look at exactly what the technology is and why it is so important...