Posts tagged with 'rich snippets'

The three types of social structured data and why you need them

Social structured data and rich snippets are powerful tools for attracting extra attention and clicks when your content is shared or appears in search results.

For the uninitiated, social structured data is essentially the annotations that appear when a link is shared across social networks. It gives a summary of the information so the user knows what they’re letting themselves in for.

It’s a topic we’ve covered before in posts looking at the value of rich snippets and how ‘rel=author’ impacts SEO.

And at Brighton SEO 3 Door Digital co-founder Alex Moss gave an insightful talk on the importance of using social structured data and how to implement it.

The value of rich snippets and structured data

schema.org At the beginning of this month, I gave a talk on how to increase CTR using rich snippets at SMX Israel.

What I notice that other posts written about rich snippets are more about what new structured data now appear in the SERPs and some actionable development resources.

What I find lacking, which I tried to cover in my talk, was being able to show your client why it’s important to them as a business, not just because “that looks better”.