Remember back when the credit crunch was new? Every other blog post, including a fair few of mine, urged firms not to lose faith in online marketing, not to hack at their search engine marketing (SEM) budgets or lay off members of their online PR team.
I still think it’s important to hold marketing nerve. If you are to
grow your business then a successful marketing strategy is essential
and budget cuts are not going to help.
However, as the country
shudders its way out of a historic recession, achieving an estimated
0.1% of growth in the last three months of 2009, it’s time to face
facts. Your money need to work harder.
Econsultancy's Web Analytics Buyer's Guide is a refreshing signpost in a perplexing world of web analytics tools, tips and traps. Essential for those wanting to understand the industry and critical for those looking to invest.
2009 was a banner year for social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it's safe to say that social media truly went 'mainstream' this year.
That means new opportunities, and new challenges, in 2010 as social media finds its place in the overall mediasphere. Here are five tips for companies looking to take their social media efforts to the next level in 2010.
Google's bread and butter is paid search but that doesn't mean that it doesn't have big ambitions for its display advertising business. After all, it spent $3.1bn in 2007 buying display advertising giant DoubleClick.
Google's challenge in taking display to greater heights is simple: show advertisers the money (read: ROI). The ease with which paid search ROI can be tracked is a big part of paid search's success. When it comes to display ads, however, that ROI is hard to pin down, because, well, 'nobody clicks on display ads'.
Last week I published an article called ‘The 27 varieties of tweet used by retailers’ to show the breadth of topics covered on Twitter by retail firms. It also allowed me to answer the ‘but what will we tweet about?’ question sometimes posed by Twitter newcomers.
To be clear, my position on social media is that it is helpful to businesses of all shapes and sizes, and that it can improve lots of key business metrics (sales, but more importantly profits, retention, customer satisfaction, etc).
Read that back: it can help all businesses, of all shapes and sizes. The trouble is that is going to be harder for the larger companies to implement social media, compared to smaller, more agile businesses. And is this effort likely to pay off? It's rather hard to say for sure... there's definitely a gamble involved here, and a real need to avoid the hype and bandwagon jumping that surrounds the social media space.
Peter Cutler left a comment on my ’27 tweets’ post that raises this precise issue: "This is good. But where's the ROI? And time is money. So where's the Return On Investment?"
Yesterday, I discussed the official launch of Sponsored Tweets and voiced my opinion about the service. I wasn't impressed. But there's a saying about opinions that starts with "Opinions are like...".
So I thought it would be helpful to look at Sponsored Tweets from a different perspective: performance. The proof is always in the pudding and when it comes to marketing, that means that the proof is in the performance.
The nature of the internet economy has given myth new importance in the digital age. One need only look at the field of SEO to see just how prominent (and destructive) myth can be.
Social media has a lot in common with SEO and one area where that's especially true is in the number of social media myths that have become entrenched. From the belief that social media ROI can't be measured to the idea that your business can thrive if you get to the right influencers, social media myths run rampant today.
How valuable is social media to business? The answer probably depends more on your opinion of social media than it does hard facts.
But a new study makes a bold claim: "deep engagement with consumers through social media channels correlates to better financial performance".
The web has been around for well over a decade now and during that time, the field of web design has evolved quite a bit. Yet while web technology has changed at a record pace, the principles of good design largely remain the same.
Here are 10 informative web design presentations that discuss web design and web design principles.
Can social media influence purchasing decisions? Lots of time and money
has been invested in a clear bet that the answer is 'yes'.
Some cite anecdotal reports regarding commercial activity on sites like
Twitter, for instance, as evidence that popular social media services
are playing an increasingly important role in purchasing decisions. But
is social media the boon to the influence of purchasing decisions that
many believe it is?