John Straw is CEO of InfluenceFinder, which has launched a tool which enables search marketers to analyse backlink data and build a list of influential websites which are providing valuable links.
InfluenceFinder has been using Econsultancy as a test subject, and soft launched at SMX London recently.
We've been speaking to John about InfluenceFinder, recent changes to Google's algorithm, and why he thinks that SEO needs to become more like PR...
One of the best ways to drive traffic to your site is by link-building. All over the world experts spend hours rifling through analytics for
likely linking targets, while writers take extra care to add in as many
blue words as possible in the hope of a little linklove reciprocation.
It’s often a major aspect of the job for anyone who works online, and
can be something of a labour of love.
Of course, there’s no solid, standard way of linking out. If only there
was a dedicated expert body who could help out.
Someone like Google maybe?
Facebook is now part of the search engine market, and with a massive
connection infrastructure already in place and a new take on SEO, the company could be set to give
both Google and rivals Bing a run for their money in the very near
You can manipulate a website's rank on Google during
a social media campaign using conversations that do not contain links. Whether
this is an intentional ranking factor by Google, or just a quirk, it moves
social media well and truly into the SEO space.
Some of the best things are discovered by accident. This happy accident discovered in Google’s ranking system has the potential to change how we use social media for search engine optimisation (SEO).
Online marketing and world class football
have a lot in common, really. No, I don’t mean that it’s mostly done by men or
that we all drink too much beer. I mean that a well-planned marketing campaign
has a lot in common with a tactically-minded football team.
I’ll admit this may be a tenuous way to illustrate how a good marketing campaign works but, thanks to World Cup fever, football metaphors are everywhere, so here is mine.
UK firms have been increasing their investment in paid search and SEO over the last 12 months, though lack of internal resources is the biggest problem affecting the success of search marketing.
These are some of the findings of the Econsultancy Search Engine Marketing Benchmark Report 2010, sponsored by Guava, which is based on a survey of more than 500 client-side digital marketers and agencies.
This blog post is partly a public service to those wanting an iPad, and partly a walkthrough of how to screw up an exclusive deal by making a complete pig's ear of your website execution.
First the public service: Here's how to find stores with iPads or ipad stock levels (note the careful use of anchor text to help Google understand the linked to pages are relevant to those words).
Are you stuck in a rut with your link building programme? I'm in a sharing mood today so I thought I'd lift the lid on a selection of creative link building tactics I’ve been having success with...
There’s no substitute for hands-on
experience when it comes to online marketing but if you want to really rise
above the competition, you’ll devote some time to reading insights from the
I often tweet and share blog posts that have inspired or informed me, and now I want to highlight some of the books I think are most helpful and accessible.
Online, good search engine optimization is a priority for many businesses. Except for those that don’t want search engines to find them. And when it comes to e-commerce, there are plenty of companies that are working against Google’s efforts to make online shopping an efficient experience.
For companies that trade in deeply discounted merchandise — like Gilt, Groupon and Living Social — avoiding the crawl of search engines is part of the business model. Their discount deals don't last long enough for effective SEO. Furthermore, smart marketers are training consumers to be on the lookout for deals, often outside of search.