Posts tagged with 'SEO'
There are many tactics used to drive a website up in the search rankings and they all have benefits with the various search engines.
But each of these engines uses a different algorithm to determine which pages should rank highly, so how can you impress each of them?
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by Kevin Gibbons
11 August 2009 11:29am
3 comments
I’m not one of those people who claims that social media doesn’t do
anything for your search results. On the contrary, I think it
absolutely helps SEO.
For some, any notion that Twitter could influence your search rankings
was blown into smithereens when it was revealed that Google pays no
attention to links from Twitter. Call the
cops!
That kind of thinking totally misses the point, because Twitter is a network of networks.
Yours and mine, for starters. And I bet you that they’re overlapping
right now, if you’re reading this and also active on Twitter. People talk beyond the virtual walls of Twitter. The network effect is
an almighty thing when it’s in full swing. Raising awareness in a meaningful and relevant way is what Twitter is all about, as far as our business is concerned.
In any event, Twitter can also directly affect Google rankings for you in a
positive way, starting with universal search...
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by Chris Lake
10 August 2009 14:09pm
19 comments
Ever started a round of applause? if you have, you'll understand that weird sense of satisfaction you get by doing so. In fact, I've sometimes felt the need to tell people about it. How sad is that!
A much better game is to see if you can actually achieve the last clap of a round of applause; my six year old daughter wins that game every time.
Anyway, can a single Tweet have a similar contagious effect? Is there something that can be done to enhance its attractiveness. make it retweetable and build up a crescendo of intense internet noise?
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by Karl Havard
29 July 2009 11:18am
8 comments
Picture this, you've optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimisation (SEO) has really paid off.
So what now? Should you pack in the pay-per-click (PPC) adverts? After
all, you probably only got them to increase visibility while you
boosted the site's natural optimisation, didn’t you?
Read more...
by Kevin Gibbons
27 July 2009 11:53am
24 comments
Online marketing may be low-cost but it often isn't no-cost, and for a number of charity and hobbyist websites this is a problem.
The advice provided through sources like Econsultancy, or my own
SEOptimise blog, offers help in maximising budgets and doing more for
less. But what about organisations that don't have any budget to start
with, what can they do?
Read more...
by Kevin Gibbons
20 July 2009 11:30am
1 comment
Successful social media engagement for online businesses requires a lot of creative thinking, time and effort. Initially, the balance is tipped in favour of hard graft, dedication and eureka ideas and then you start to see some results. Better results and more followers means more time required to interact effectively with them.
A slippery slope or a stairway to heaven? Should we be spending all this time in the social web? Or is it time to take a step back and put the social media hype into perspective?
Read more...
by Karl Havard
16 July 2009 15:07pm
3 comments
There has been some discussion lately on Twitter and elsewhere, about Google's UK SERPS being 'broken', with some anomalous results appearing, and non-UK sites ranking higher than they perhaps ought to for some search terms.
I've been asking the opinions of a few SEO agencies on the issue, and the consensus is that there are some issues here that Google needs to look at...
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by Graham Charlton
16 July 2009 10:56am
30 comments
More than half of respondents to a recent survey said they find mobile an easy-to-use platform with which to communicate with their favourite brands, and agreed that they would be willing to pass on offers to their family and friends.
The research,
endorsed by the Internet Advertising Bureau and the Mobile Marketing
Association, shows 54% of the people questioned would be willing to use
mobile to interact with "brands of their preference".
Read more...
by Kevin Gibbons
14 July 2009 10:53am
1 comment
Techcrunch has just published an article called: “The Time Has Come To Regulate Search Engine Marketing And SEO.” The author requested anonymity for fear of a Google blackout (OR WORSE) and “doesn’t want his company associated with the post”. Fair enough – you wouldn’t want those men in green, red, yellow and blue suits to come a-knockin’.
The upshot of the article is basically that the government should step in and smite these bastards until they are sore. Too much power! We’ll show you! “The industry can’t be left to its own devices…”
Now that Google is properly grown up and employs a vast number of staff, it has undoubtedly moved into the world of ‘being a corporate’. Corporate practices do not sit easily with Google’s founders, nor many of its staff, but a company of that size needs to be run a certain way. And with scale comes responsibility, as well as the ‘corporate’ tag. And corporates are clearly a major threat to the world as we know it.
So the downside of achieving scale extends far beyond the realms of the business itself. Now that Google is king of search, almighty and powerful, questions are being asked about whether it is good, as per the company motto, or evil. Some people think it is too much of a force to be left alone...
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by Chris Lake
13 July 2009 16:53pm
18 comments
You may have noticed that no one buys mere goods or services these days, they buy the experience.
When I attend my gym, the company isn't just worried about providing me
with decent equipment and classes; it wants to ensure my experience is
as good as it could be.
Read more...
by Kevin Gibbons
07 July 2009 11:01am
10 comments
