of the search engine optimisation work e-commerce sites undertake
require a certain level of technical understanding which is where SEO
consultants can shine. Other parts need some common sense and an eye
Here are five SEO mistakes e-commerce sites make, so that you
don't have to make them...
Having spent the last 6 years Client side as Head of eCommerce and agency side managing digital marketing teams, one constant has been confusion in new platform builds over what a “search engine friendly” website actually is.
eCommerce solution providers advertise optimised platforms and Clients demand search engine friendly sites; do both mean the same thing? Rarely. Client side eCommerce managers can confuse technical and content optimisation, leading to miss-matches between expectation and delivery. A technically optimised web platform does not necessarily mean that keyword planning and meta content optimisation have been carried out.
This blog provides a tick list of the core elements that you should specify in any RFP or ITT when scoping a new eCommerce platform. They act as a starting point for SEO dialogue, enabling you to push vendors on specific areas of optimisation expertise. Please note the list is not in any order of priority.
As part of its constant rollout of new formats and features, YouTube has come up with some widely varying ways to grow its popularity and profitability. But today's announcement also has the opportunity to do some good. Starting this week, the video giant will start giving all videos on the site access to its auto-captioning technology. This is good news for the hearing impaired. But also, it will eventually lead to better searching and advertising opportunities on the site.
Every now and then someone blogs a clever way to turn affiliate links into SEO friendly links and the post always gets some attention. In my experience, though, you might not want to do this.
Video and SEO are not a match made in heaven. Sure, you can title videos and tag them to make them more findable. But unless they're surrounding by plain dumb text (ambrosia to search engine spiders and crawlers), online video just isn't that findable.
A time-honored and time-consuming solution to video SEO has been the dreaded transcript for videos that are heavy on the spoken word. But transcription is a tedious and resource intensive task you'd hesitate to assign to even the lowliest intern.
Google's on the case -- perhaps trying to solve the problem in an unexpected way.
Search engine optimisation (SEO) has only existed for a few short years, but that doesn’t mean we cannot learn lessons from the past.
I’ve always admired the spirit of Britain during World War
Two, even if most of my knowledge has been gleaned from TV-sitcoms. As
a marketer, I’m particularly interested in the propaganda of the time.
Are any of the WW2 messages relevant today? I thought I’d
take a look at the slogans of WW2 and see if they hold any wisdom for the
modern online marketer...
It’s been an interesting few weeks here at SEOptimise towers, as we’ve been recruiting search engine optimisation (SEO) executives to come and join our team.
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.
For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.
So herewith, five reasons why those PDFs have got to go.
PC Mag writer John Dvorak has written another bit of anti-SEO linkbait in which he claims that SEO "is killing the Internet if it hasn't already".
But what's that I see on PC Mag category pages? Surely they're not selling links for SEO reasons are they? Let's investigate.
In August last year I wrote an article called Foundem vs Google: a case study in SEO fail. Foundem had been complaining about Google, due to its lowly search rankings.
My article was based on a story published in The Guardian, which pretty much sounded like a big bunch of sour grapes to me. As such I called out Foundem, which didn’t appear to be doing an amazing job of SEO best practice.
But Foundem insisted that The Guardian article had been heavily edited, claiming that the newspaper’s lawyers didn’t want it to use words like ‘penalties’ and ‘whitelisting’ in the article, when referring to Google. Big, scary Google.