Posts tagged with 'SEO'
I can’t take too much credit for this latest blog post. It’s actually mainly down to my Channel Digital colleague Peter Graves and relates to his experiences with the internet during a recent trip to China.
I think it’s an interesting topic given the growth of the internet in China and the controversy that exists around the great firewall, the level of collaboration between Google and the general online landscape in that part of the world.
In particular, Pete was able to gain a hands on view of the actual internet browsing experience within China and how this compares with what we’ve become used to in the UK and indeed the majority of the “west”.
I’ll let Pete take up the story from here.
An innumerate marketer begs the new species of click-sniffer to make a bit of an effort and translate your undisputed brilliance into some language other than Klingon or Ithkuil.
If you believe the bloggers (and who doesn't?), marketing departments all over the world are clearing out the desks of their PR, advertising and 'corporate communications' dinosaurs to make room for the new breed of data geek.
On the whole, that’s good, but data is only useful if the lessons it provides can be communicated in terms that people can understand.
Building links to your site is quite easy if you’re willing to resort to dodgy tactics, however thanks to Google’s Penguin updates it’s becoming less likely that these links will actually benefit your SEO in the long term.
Interflora is a high profile example of what can go wrong if your linkbuilding strategy isn’t whiter than white.
So to avoid being exiled from Google, SEOs need to direct their efforts into building sustainable links.
At Distilled’s LinkLove event on Friday Hannah Smith ran through a series of tips and tactics for building valuable links that your site can be proud of and that Google will look kindly on...
I’ve had a busy few months on the SEO side of my job. I was fortunate enough to attend Blueglass' SEObarcamp (a networking event for in-house SEO managers) and the three day SES conference.
I’ve also been conducting an agency review at the same time, thus picking up some interesting thoughts and tips, and meeting some great folk along the way.
Here's a short round-up of things I've learnt along the way....
Internal linking is an important SEO tactic, but it's also important to optimise the site experience for users.
In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog.
I don't claim to be the font of all knowledge on this issue, so I'd love to see your tips as well....
This is an open letter to the SEO community.
This post has been on my mind for quite some time but after visiting ThinkVisibility on Saturday I felt it was ready to be written today.
Obviously as the owner of an infographic agency I have a vested interest in the debate, but hopefully my arguments will still hold up despite any bias I may have.
At ThinkVisibility I twice encountered what appears to be a growing sentiment amongst some in the SEO community: that infographics are just the latest fad in SEO linkbuilding and one that any PR/SEO worth his or her salt should avoid.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of usability and SEO.
This article will show examples of how this desire to be different can prove to be detrimental in the online space and discuss why these luxury brands must acknowledge this if they are to embrace the online marketing channels properly.
The site brandchannel.com gives an in-depth insight into what makes a luxury brand; so it’s important we try to retain these core values whilst improving their website experience.
Content is a common cause of headaches on ecommerce websites.
Hundreds and thousands of individual products, all with their own URL, all lacking any form of unique content to help them stand out both to users and search engines: this is an all too common occurrence in ecommerce.
I'm going to show you five simple ways to work with content to help it stand out, both on-page and in the search results.
With fashion chain Republic entering administration it came as no surprise that their website was taken down hours after the announcement.
Ecommerce sales stopped, pages dropped out of the Google index and their branding looked awful on the holding page.
Meanwhile its high street stores continued to trade whilst the Administrators decided what to do next, which begs the question: why?
Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings?
Do they realise SEO is a £500m market in the UK?
This article aims to flesh out the opportunity for PR firms willing to innovate and offer a service that mixes the expertise of SEO and PR; for my sins, I refer to this service as search optimised PR (SOPR).