Need a Caffeine boost? After much anticipation and discussion, Google's latest 'big update' is officially here.
Unlike many major Google updates, which include alterations to the
factors Google uses to rank pages, Caffeine instead represents an
update to Google's web indexing system. The result: Google says
Caffeine "provides 50 percent fresher results for web searches than our last index."
Private sales and group buying are two of the hottest trends in ecommerce today, and two of the hottest companies in these markets are Gilt Groupe and Groupon.
Yesterday, my colleague Meghan Keane wrote about how companies like Gilt Groupe and Groupon were largely avoiding SEO. Somewhat interestingly, however, they're not avoiding paid search.
Most online publishers already know instinctively that a slow-loading website isn't a good thing. After all, who has the time to browse around a website on which pages take forever to load? Not a lot of people in today's fast-paced world.
Google knows that, and after it dropped a hint late last year, has followed through on its plans to incorporate website speed into its ranking algorithm.
If you listen to the tech set, you might think that real-time is one of
the most important areas search engines should be focusing on. The
search engines themselves do too.
Google, Bing and Yahoo have all done deals with Twitter to acquire
real-time data. But what do consumers think? According to digital marketing agency OneUpWeb, real-time is real disappointing.
Google might as well have been called Simple. Back when Google was a new entrant in the search engine market and larger competitors were cluttering up their homepages with as much content as could be aggregated on a single page, Google took a different approach and offered internet users an alternative: a clean, if not sparse, homepage that focused on one thing -- search.
Relatively-speaking, that homepage hasn't changed much in the past decade. But what has changed: Google's SERPs.
The 'verticalization' of search continues. Bing, which already
serves up specialized search results for verticals including travel and
shopping, is adding another niche to its portfolio: recipes.
new recipe results pull in data from popular recipe websites and give
searchers the ability to display and filter recipe results via a
recipe-specific interface. The goal, obviously, is to give consumers
searching for their next home cooked meal one more reason to use
Microsoft's 'decision engine'.
British police have shut down more than 1,200 websites selling fake designer clothing in jewelry in the past week. And along with those websites, they've taken out some of Google's top results.
Thanks to a tweet tip, the aftermath of Scotland Yard's crackdown can be seen with a Google UK search for 'ugg boots'. As I write this, no less than seven of the top 10 results on the first page for this search are inaccessible. One of the websites that can't be accessed includes the top-ranked site: okuggboots.co.uk.
Google's Caffeine update is coming. Billed by Google as "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions", Caffeine is not your regular Google update.
When Caffeine was announced, Google did something it had never done before: it offered up a sandbox so that the public could preview search results with Caffeine and provide Google with feedback. While that sandbox is no longer available, you won't have to wait long for your Caffeine jolt: according to Google's Matt Cutts, Caffeine is coming after the holidays.
On the internet, few companies receive more attention than Google. And for good reason: Google touches so many individuals and businesses. From search to its 'side projects', just about everything Google does creates interest.
Google's prominence, not surprisingly, has led to the creation of many myths. Here are my top five.
You've probably seen them: programs claiming to teach you how you can use SEO to boost your Google rankings and in turn build a successful internet business that runs on cruise control. All for the low price of $49.95.
While such programs almost always fall into the 'scam' category, there is truth to the notion that SEO can be a pathway to success. If you run any sort of website, chances are you need traffic, and SEO can deliver it. But there are some inconvenient truths about SEO that often get ignored, especially in 'newbie' circles. Here are six of them.