Posts tagged with 'shareability'

The three steps to 'shareability,' sharing customer information within the firm

Multichannel marketing means being able to deploy not only campaigns but content across channels in an integrated fashion.

It is recognized that to communicate effectively across channels, customer information must be also shared effectively within the organization.

Data sharing was the a topic at Econsultancy.com's recent Big Data Roundtable in London in February. What is less well-known and understood is how to get to a shared data repository as an organization.

This blog post shares some of our research results as to how to achieve shared data in the corporation.

Word-of-mouth: focus on the steak, not the sizzle

Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social's impact might have been overestimated.

But social media proponents say not so fast: social media is the digital channel for word-of-mouth, and although word-of-mouth has historically been hard to quantify, its importance is rarely questioned. Which raises an interesting question: instead of talking about social media, should we be talking about word-of-mouth?